Some criteria are essential when it comes to improving the SEO of your site. I’m going to talk to you now about optimizing your site to get a better search ranking.
Keywords are essential
For example, when someone types the word SEO in the search field, the engine crawls this term all over the internet and refines the results to show the related pages.
Then when you build your site or produce content, always keep one keyword in mind. This will serve to guide the searches.
When choosing the term, try to think about your main focus and your audience.
There is no use creating good content or site and choosing a keyword if it is not about what people want to know.
The title is one of the most important factors in SEO
The title, or <title>, most used in the programming language, is the heading of a page, that is, the text that appears when you put the mouse arrow on a tab.
The title appears on search pages, the blue text that you click on when you access a certain page.
Despite seeming simple, it is considered one of the most important factors in optimization.
If search engines’ goal is to show the user what is most relevant, the title has the responsibility of quickly indicating that on that page is what the user wants to know.
Suppose you have already written some academic work. In that case, you probably know that, in the end, it is necessary to put the bibliographical references on which you relied to defend your idea and talk about the matter.
This serves to give credibility to your work and show a solid foundation that supports what you are defending.
Search engines see links that lead to other pages in the same way.
And being popular improves your SEO, in addition to that, it places you at the top of the search ranking.
On search pages, the site name is usually accompanied by a summary. This is called a meta description.
This is to help users get a quick idea of what they can find on your site. In other words, it is the way you are going to persuade that person to click on your link.
As I told you before, it is difficult for a user to go to the second page of search results. Much of it concentrates on the results that are at the beginning of the first page.
Therefore, having an interesting and direct meta description is important to attract the attention of those who are looking for something.
Keep your site URL simple and easy to remember. This way, you will help both search engines and users.
Despite being a visual content, we use keywords on the search site whenever we search for an image.
So the way to name the images is also an SEO technique. Therefore, once again, you have to use keywords to name your images and subtitles next to the photo.
It is important to pay attention to the HTML code of the image.
When for x reason, the image of a site does not load, there is the option that an alternative text appears.
Google also identifies text as an important image description information and considers text in search results.
Remember to always provide an alternative text with the keywords next to the image.